Our story
Born in a recording studio. From late night sessions to handcrafted luxury finger food.
A great song isn't rushed — it's crafted with timing, precision, and passion. Sweet Lumpias was built the same way, transforming humble beginnings into a flavor experience people remember.
Where it started
Joe's recipe. Our story.
Sweet Lumpias was born in 2020 inside a recording studio in Pomona, California, from a dream built on faith, family, and the belief that something bigger was possible.
At the time, Joe was living in Ontario, California, working as a baggage handler at Ontario International Airport while pursuing music with his brother Maine, a producer with a vision of creating a space where artists could come together and express themselves.
With little to no resources, but a lot of faith and determination, Joe searched for a studio space that fit their budget. Through prayer and persistence, he found a location in Pomona that became the foundation of their journey. Joe, Maine, and their family came together to renovate the space and create a place where creativity and community could thrive.
As the studio grew, Joe wanted to bring something more into the experience. With the support of his girlfriend Nia and his brother Derek, Sweet Lumpias was created — starting with food made for artists, friends, and family.
The journey came with challenges. The studio eventually closed, and other opportunities didn't go as planned, but the vision never stopped. Joe continued cooking, serving the community, and building Sweet Lumpias through pop-ups, home orders, and dedication while balancing another job.
Today, Sweet Lumpias is a thriving brand built by the same team that believed in the dream from the beginning. Through faith, consistency, and thousands of hours of hard work, what started in a recording studio has grown into a business with a loyal community and a 98% customer return rate.
More than just lumpia, Sweet Lumpias represents resilience, family, and the power of believing in something before the world sees it. A dream built on faith. A brand built through consistency. A flavor created to bring people together.
What we stand for
Community first
We show up for SoCal. From neighborhood night markets to community events — we're here for the people.
Honoring the journey
We celebrate where we come from while building something new for the future. Never forget how we started — always remember where we're going.
Flavor without borders
We blend cultures, cuisines, and communities to create flavors that bring everyone to the table. We redefined how we enjoy classic dishes.
Always evolving
New flavors, new collabs, new markets. We're always experimenting and bringing something fresh.
The crew
The people behind the rolls.
Joseph Bell
Founder, CEO & Creative Director
A resilient piece on the chessboard, Joseph's determination, vision, and relentless drive have been the foundation behind Sweet Lumpias' growth. With a passion for cooking that started at just eight years old and the ability to prepare full meals for his family by age ten, Joseph has always had a natural connection to food. Combined with years of sales experience and a gift for connecting with people, he continues to lead Sweet Lumpias with the mission of creating experiences, inspiring community, and sharing food that tells a story.
Nia Brown
Co-Owner & Director of Operations
With a background as an entrepreneur and experience building businesses of her own, Nia brings a strong understanding of leadership, strategy, and business development to Sweet Lumpias. She plays an essential role in helping guide the company's growth through operations, analytics, inventory management, payment systems, and brand development. Her ability to organize, direct, and create effective systems helps strengthen the foundation of Sweet Lumpias as we continue to grow and bring our vision to life.
Derek Edwards
Co-Owner & Director of Sales and Marketing
With a lifetime of experience in sales, Derek brings a natural ability to connect with people, build relationships, and create opportunities for Sweet Lumpias. Known for his outgoing personality and genuine approach, Derek has a way of making friends everywhere he goes and turning conversations into lasting connections. He is constantly sharing the Sweet Lumpias story, introducing new people to the brand, and helping grow our community through social media and word of mouth. His passion for people, sales experience, and dedication to spreading the vision make him a key part of the growth and success of Sweet Lumpias.
Come find us.
We're out there every weekend, rolling fresh. Check our schedule and come say hi.